Purpose
Every match starts inside your buy box.
Brand & media kit / v1.1
Move with purpose.
Driven is the AI-powered vehicle acquisition platform for dealerships. It works the market inside your lines and turns your buy box into matched opportunities—not noise.
Static, no-build media kit. All files are hosted locally with this package.
The central idea
Momentum with purpose.
Energy with direction—AI built to turn your buy box into the next decisive acquisition.
Velocity
Move fast—good cars don’t wait.
Mastery
Respect the craft of the deal—your desk stays in control.
Proof
Show history, pricing, and market signals—never hype.
Logo system
One identity. Five production-ready colorways.
Use the primary lockup by default. Switch colorways only to protect contrast, reproduction quality, and consistency.
Clear space
Keep at least 0.5H of empty space on every side, where H is the visible logo height.
Minimum size
Digital: 160 px wide. Print: 44 mm / 1.75 in wide.
Never
Stretch, skew, recolor, outline, shadow, rebuild, or place the mark over visual noise.
Typography
Speed with control.
Barlow Condensed Bold
Built for what’s next.
Inter Regular / Semibold
Use Inter for body copy, captions, digital interfaces, and information that must stay easy to read at speed.
Color system
Driven Blue#00ACD8 · RGB 0 / 172 / 216
Asphalt#282828 · RGB 40 / 40 / 40
Night#0B1116 · RGB 11 / 17 / 22
Track#E7EDF0 · RGB 231 / 237 / 240
Voice and tone
Know the next move.
Lead with the point. Use active verbs.
Create movement through rhythm—not hype.
Make clear claims and support them with substance.
Use restraint. One message at a time.
Messaging system
Move with purpose.
- Built for what’s next.
- Your buy box. Matched.
- Opportunities, not noise.
- You close every deal.
CTA bank: Define your buy box / See matched vehicles / Get your first matches / Talk to Driven
Imagery and motion
Show traction—not generic speed.
- Use directional light, disciplined contrast, real texture, and decisive negative space.
- Build around one clear focal point; let motion enter or exit the composition.
- Use cyan as a signal or path, not an all-over fill.
- Avoid stock racing clichés, fake dashboards, flames, sparks, rainbow neon, and visual overload.
Production handoff
Use the right file for the channel.
The download center includes the interactive deck, the editable presentation, quick guide, five web logos, all 30 supplied source files, generated campaign artwork, local fonts and licenses, and developer tokens.
Complete brand assets
Documents, logos, source masters, artwork, fonts, and developer files in one archive.
Download ZIPInteractive deck
The 16-slide brand system as a keyboard- and touch-navigable web deck. Present it from any browser.
Open deckPresentation deck
Editable 16-slide brand guidelines presentation, v1.1 — aligned to the buy-box acquisition platform.
Download deckQuick guide
One-page reference sheet for daily brand decisions.
Download PDFSource masters
All 30 supplied AI, EPS, PDF, PNG, and JPG production files.
Download ZIPWeb logos
Five transparent, consistently named digital logo files.
Download ZIPDeveloper tokens
Brand colors, type stacks, sizes, spacing, and usage metadata.
Download ZIPRelease check: The visual identity is ready. Confirm official biographies, press contact, launch facts, links, photography rights, and any performance claims before publishing them.